Hi, I'm Christian, Nice To Meet You...

I know dietary supplements better than 99.9% of people on the planet. Period.I have 16 years of industry experience as a business owner, product inventor, contractor and insider at some of the world's biggest brands including AG1 and GNC.I've seen it all and know the strategies and standards used by the biggest and best to dominate their space and create killer products.And now I can do the same for you.Talk to you soon,Christian Baker
Founder & CEO of Profound FormulasP.S. I'm also hopelessly obsessed with dietary supplements as a consumer myself and have spent so much time scratching my own itch that I'll bring a genuine curiosity and intensity to your project that you'll be hard pressed to find anywhere else.P.P.S To get in touch and start a conversation, simply use the "get in touch" forms at the top or bottom of this page.

Our work

Current And Former Clients:

Dietary Supplement Industry Leaders:
AG1 (Formerly Athletic Greens)
GNCInnovative Start Ups:
Upside Nutrition
KetaoWorld Class Consulting Firms:
Bain & Company
McKinseyGlobal Key Decision Makers:
A Former Head Of The U.S. Food & Drug Administration (FDA)Private Equity Firms:
Equistone
Comitis CapitalResearch Firms:
AlphaSights
Third Bridge
Coleman Research
GLG
Dialectica
Guidepoint

What Our Clients & Partners Say:

“Christian’s knowledge of nutritional supplements and their ingredients is awesome. He has a unique ability to connect the dots, come up with new ideas and translate them into plain English which is a massive asset.”Adam Trouncer: Former CEO Of AG1

“I first met Christian over 15 years ago at a supplement store in Sydney, Australia. Shortly after I began working with him and learned most of what I know about supplements from Christian, despite my formal education in nutrition... Christian knew about the CLAs and ALAs of the world before it was popular, We're talking pre Tik Tok! Heck, maybe even pre-Instagram! Christian was formulating amazing formulas and was always a step ahead of the market, while everyone else was selling pre-workouts (remember Jack3d?), he was formulating supplements for adrenal fatigue. Finding somebody more knowledgeable and passionate than Christian will be a difficult task, I have no hesitation in recommending him.”Marko Papuckovski: Founder & CEO Of Humanli Wellness

“When our company decided to create our own supplement brand from scratch, we wanted each formula to be perfect, only including the best ingredients in optimal doses. That is why we decided to partner with Christian at Profound Formulas. After our internal team created our own ideal formulas, we worked with Christian to fine-tune them and make them even better.Christian also helped us tremendously in finding the best manufacturer. Christian’s vast experience with and knowledge of formula creation for supplements is unmatched. He is a consummate professional, responsive, and resourceful. There is no doubt that our product offerings have improved significantly from working with Profound Formulas.”Eric Rodriguez: Co-Founder & CEO Of Innerbody Research

“Christian is THE guy when it comes to formulating a quality product that positively impacts the world. He cares about the customer needs first, which is the most important part, and takes into account all variables and effects of the ingredients. Worth going to if you’re serious about making something amazing.”Mason Kuhr: Founder Of The Stampede Network

“Just want to give a shoutout to Christian from Profound Formulas, we worked with him on a number of projects over the last 6 months and it has been phenomenal.He’s easy to work with and extremely responsive, which I’ve found to be just a little bit rare in this industry and I would highly recommend him to anybody who is looking for great formulas and also someone who is amazing to work with. Thanks Christian.”Gerrid Smith: Chief Marketing Officer Of Joy Organics